2022

FREQUENCY

Client
Client
(Only Personal)

(Only Personal)

Creative Director
Creative Director
An Nguyen

An Nguyen

Project team
Project team
An Nguyen

An Nguyen

Sector
Sector
Fashion

Fashion

Discipline
Discipline
Brand Identity

Brand Identity

Concept

Concept

Brainstomy

Brainstomy

The FREQUENCY brand identity project was developed based on the concept of “rhythm & movement” – reflecting the continuous connection between people, technology and contemporary lifestyle. The identity uses dynamic geometric patterns combined with the main colors of emerald green – black – white to create a modern, strong and energetic feeling.

The design is implemented consistently across many touchpoints: stationery publications, packaging, applied fashion, lifestyle accessories and digital assets. Every detail is processed in a modular & scalable way, helping the brand to adapt and expand easily in many contexts.

FREQUENCY is not only an image system but also a multi-layered brand experience, where visual identity becomes part of a dynamic, creative and connected lifestyle.

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